A brand people remember, from the business card to the van.
A logo file on its own isn’t much use. What you get is a complete identity in one folder: the mark in every version, the colours with their print and screen values, the type, a short guide to how you sound, and the rules that let your printer or sign-maker apply it the same way every time. Drawn by hand, by me, and yours outright.
- Brand work from £700
- A logo suite from £1,800
- A full identity, quoted to the brief
- A fixed price, in writing, after a free 30-minute call. Full copyright passes to you when the final invoice is paid.
The brand book, open at a real one.
Business Brew is the networking group I run, so every page of its book can be shown here.
Every identity leaves here as a book: a PDF or a web page that anyone who ever touches the brand can pick up and follow. These are its pages for Business Brew, Ely’s friendly business networking group, which meets every Wednesday at eight.
Only need the logo? That is fine. The book gets shorter and so does the price.
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The mark
The lead version, with the steam above the name, and the rules for using it: the clear space around it, the smallest size it may be printed at, and what never to do with it. It has to hold at a favicon and on the side of a van.
- 24px
- 48px
- 96px
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The colours
The four colours in the mark, each with its print and screen values in the book (Pantone, CMYK, RGB and hex) and rules for how they combine, checked for accessibility as well as taste, so the brand looks the same on a card, a sign and a screen.
- #3B5372
- #E06C60
- #D8AA43
- #C4E1F5
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The type
A display face for headings and a workhorse face for everything else, with weights, sizes and pairing rules. Business Brew’s headings are set in Fraunces, a free face chosen because it comes closest to the lettering in the mark; the body is Atkinson Hyperlegible Next, a face drawn for legibility first.
Shown on the group’s own homepage, as it is today.
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The voice
A short written guide: how the brand describes what it does, the words it uses and the ones it avoids, sample headlines and sample sign-offs. The quiet page that does most of the work, because it is the one a new member of staff reads first. These three lines are from the group’s website.
- Ely’s friendly business networking group.
- All the business, but fun.
- No referral quotas. No committee roles. No contracts that outlast your business plan.
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In use
The book ends with the brand on real things, because that is where it gets judged. For Business Brew the first real thing was the website, built here by me to the same identity: the mark in the corner, the colours and the display face doing the jobs they do on paper, and the voice in every line.
The homepage, top to bottom, on a phone.
What is in the folder
- The markPrimary logo, secondary lockups, a monogram for square spaces, reversed versions, in every format your printer or developer will ask for.
- The coloursPrint and screen values, with rules for combining them.
- The typeFaces, weights, sizes and pairing rules, from foundries you can license for good or genuinely free.
- Visual languageThe patterns, shapes and photography style that make you recognisable before anyone reads the name.
- The voiceOne short guide to how you sound, with sample headlines, sign-offs and posts.
- TemplatesLetterhead, email signature, social media templates and business card artwork, so the brand is in use the day after handover.
Three to five weeks, from the first call to the folder.
Long enough to think properly, short enough to keep the energy up. The price and the dates are agreed in writing before anything is drawn, and the first call is free with no obligation after it.
- Week 1
Discover
A proper conversation about your business, your customers, who you’re up against, and the words you would use and the ones you never would. Mood boards and a short written brief that you sign off before any design starts.
- Weeks 2 and 3
Concept
Two, sometimes three, genuinely different directions. Not small variations on one idea, but different routes your brand could take, shown in context: on a sign, on a phone screen, on the side of a van. The longest stage, because it is the one that matters.
- Week 4
Refine
The direction you choose is sharpened, tested at every size from favicon to shop sign, and grown into the full system: colour, type, voice, patterns and examples of it in use.
- Week 5
Deliver
Final files in every format, the book, the templates and a one-hour walk-through.
Then a quiet 30-day window for small tweaks once you start using it for real, because the first week of a new brand always turns up something nobody thought of.
Nine marks drawn here, worn every day.
Every mark below started as a blank page in this studio. Most link through to the live site, so you can see the brand at work rather than in a frame. Have a logo already and need the rest of the system? That is a common job. Send me what you have.
“Adam listened carefully and understood the aims and values of SupplyFinder, and he then communicated those values through digital design.”
Cost, ownership, and what if you don’t like it.
The questions that come up on almost every first call about a logo or a brand, including the awkward ones.
How much does a logo or a brand cost?
Who owns the logo and the brand?
What if I don’t like any of the concepts?
Will you use AI to design it?
Do you do brand refreshes?
Can you put the new brand on the website too?
Tell me what you would like people to feel when they see your name.
Thirty minutes on a call, or a few lines in the form. Tell me what the business does and what is bothering you about the current look. If I can help, I’ll say how and what it costs: a fixed price, in writing. If I’m not the right fit, I’ll say that too.