A safe pair of hands for your website, since 2001.

Whether the business is yours or you're choosing on someone else's behalf, its website should match the standard of everything else it does. I'm Adam Lord, and from my studio near Ely I design and build every site myself, write the words if you'd like, and fix the price in writing first.

I've designed and built more than 1,200 websites, and on yours I'm the one senior person from the first conversation to launch, and for as long as you'd like me afterwards.

Some of the names I've worked for.

Over the years I've worked on the intranets for RWE, npower and Thames Water, on websites for joint research projects between the NHS and the University of Cambridge, and for the Blood and Transplant Research Unit. I also built the Surgical Research Society's website, through which it runs its memberships and ticket sales, and the Tropical Agriculture Association International website. I have also worked with many SMEs throughout Cambridgeshire and as far afield as Rwanda.

Two ways to work together.

Every project is designed, built and launched by me, at a fixed price agreed in writing before any work begins. The prices below are where a project starts when you bring your own words and photographs. If you’d rather I handled those too, along with the research and the page plan, I quote that to the job, so you only pay for what you need.

  1. A website

    from £1,700

    For small businesses, trades, professional firms and organisations that need a site that looks right, gets found on Google and turns visitors into enquiries.

    • A free 30-minute call, then a written proposal within two working days
    • Bespoke design and build on WordPress, designed for the phone first
    • Search engine set-up, local search and your Google Business Profile, with the site tuned for speed
    • Every account in your name: domain, hosting, email and analytics
    • Launch, with a 30-minute training session and a written guide

    Your part. Your words and photographs, in whatever form you have them, then signing off the design and the finished site.

    Timing. Most websites take around four weeks to launch, with the date agreed in writing at the outset.

  2. An online shop

    from £4,800

    For businesses that sell online, or are about to, and want a shop they own outright, with nothing left for the office to puzzle out after launch.

    • Everything in the website
    • A WooCommerce shop built into your own WordPress site
    • Your products loaded
    • Payments, shipping and VAT all set up and working
    • 30 days of fixes and tweaks after launch

    Your part. The same words, photographs and sign-offs, plus your product details and prices in whatever form you keep them.

    Timing. Around six weeks to launch, with the date agreed in writing at the outset.

Would you rather hand the whole thing over? I also research your market and the searches that matter, plan every page, write the words, arrange the photography and manage every supplier along the way, so one person is responsible from the first conversation to launch. That’s quoted to the job after the first call. More about how I work

Looked after, from £87 a month.

Once the site is live, someone has to keep it fast, secure and current, and that someone is me. Every plan is monthly rolling, you keep everything if you ever leave, and the included time is a ceiling rather than a target, so you always know what each month costs.

  • Standard from £87 a month

    • Brochure sites, blogs and booking-led sites
    • UK hosting, daily backups, weekly updates and security
    • Uptime checks and a monthly report you can read in a minute
    • 90 minutes of content changes a month, made by me, plus ongoing speed work
    • A quarterly SEO health check
  • E-commerce from £147 a month

    • WooCommerce shops taking live orders
    • Everything in Standard
    • Payment gateway monitoring and weekly database housekeeping
    • Priority support

If you’d rather never touch the site yourself, a monthly partnership from £275 a month includes up to two hours of changes each month, made by me, or £495 a month with up to four hours and a quarterly review call. Also available when the work calls for it: SEO from £450 a month, Google Ads management at £450 a month with no markup on spend, bespoke WordPress plugins from £1,800 and branding from £700.

Recent work, shown in full.

Coach You

Website, search and copywriting for Jill McCulloch, a leadership coach in Cambridge: a warm site in her own colours where clients can book a session or a place on a course, with every word written to sound like Jill rather than like a website.

Read the case study
The full Coach You homepage
The Coach You site on a phone, top to bottom
A detail from the Coach You site

Reco Heart

A WooCommerce shop for a post-surgery bra, on a bespoke theme that replaced a page-builder template. It has a page for each operation, a proper sizing guide and VAT relief built into the checkout, because in a shop like this the details are what earn a customer's trust.

Read the case study
The full Reco Heart shop homepage
The Reco Heart shop on a phone
The size finder on the Reco Heart shop

Cambridge Pianoforte

A website for a Cambridge piano dealer and tuner, presenting grand, upright and digital pianos alongside the brands they carry, with a Book a Tuning button on every page. Removals and servicing sit just beneath, so every part of the business has its proper place.

Visit the site (opens in a new tab)
The full Cambridge Pianoforte homepage, top to bottom
The Cambridge Pianoforte homepage on a phone, top to bottom
Cambridge Pianoforte: grand, upright and digital pianos, the brands row, and the tuning, removals and servicing panels

If you're choosing on someone else's behalf.

If you've been asked to find a web designer for a director, the partners or a committee, you may well be asked afterwards why you chose this one. Everything below is in place today, and I'm happy to confirm any of it in writing.

  • One named person

    You brief me, I design and build it, and I'm still the person you email about it a year later, with no account manager in between and no ticket queue.

  • A fixed price in writing

    One figure, agreed before any work begins. Larger projects are usually paid in three stages: a deposit, a payment at design approval and the balance before launch. If the scope changes, the new price is agreed in writing before the extra work happens.

  • A written proposal within two working days

    After our first call you'll receive a PDF you can forward as it stands, setting out the price, the launch date, the payment stages, what's included and what's needed from you.

  • Professional indemnity insurance

    It's in place, so it's one less thing to check when you're making the case for your choice.

  • References you can speak to

    References from past clients are available, and you're welcome to speak to them yourself before anything is signed.

  • Purchase orders and 30-day terms

    If your organisation needs a PO number on the invoice and 30 days to pay, mention it on the call and the proposal will be written that way, with the payment dates and the launch date set out side by side.

  • You own everything

    The domain, the hosting, the code and every account are held in your organisation's name, so nothing is ever tied to me if you decide to move on.

  • Cover when I'm away

    A trusted associate is on call for anything urgent while I'm away, and the site itself runs on managed UK hosting with daily backups, so it never depends on one person's diary.

A note from Adam.

I work from a studio in Littleport, a few miles outside Ely, with Eric the cockapoo for company, who joins most of the walks and none of the calls. When you email, I'm the person who reads it and replies, the same day Monday to Friday, and I'm the same person who designs and builds your site and takes care of it afterwards.

I've run Cambridge Web Solutions and the web department at Simpsons Creative, so I know what each extra layer of people adds to a budget. Working on my own means yours goes into the work itself, and you never have to explain the job twice to someone who wasn't on the first call.

Nor does it stop at launch. Your site runs on managed UK hosting with daily backups, and in a monthly partnership I keep it current and make the changes myself. You own every part of it, so if you ever wanted to take it elsewhere, you could.

Adam Lord in a navy suit, seated, smiling at the camera

In their own words.

“Outstanding service. Always there when you need a little help getting to know the ins and outs of your website.”
Keith Wilson, The Old Warehouse, Ely
“An amazing job, including a bespoke interactive map. He went above and beyond.”
Emily James, James Retail
“Creativity and expert technical knowledge, and he takes the time to understand what his clients want.”
Jo Evans, Cambridgeshire Chambers of Commerce

5.0 from 8 Google reviews. Read every one, word for word.

From Ely independents to names you’ll know.

Some of these I built directly for the business. Others were larger projects for agencies and corporate clients, where I designed and built the web side, which is why not all of them appear in the portfolio. Every one counts towards the 1,200.

  • npower
  • Thames Water
  • RWE
  • University of Cambridge
  • NHS
  • Surgical Research Society
  • Durman Stearn
  • Cambridge EV Points
  • James Retail
  • GB Social Housing
  • GRP Safety
  • Racing to School
  • Fittocks Stud
  • The Old Warehouse
  • Xpert Resourcing
  • Coach You
  • Ely Rowing Club
  • Reco Heart
  • Woodlands Farm Units
  • Betsy's Raw Food
  • Cambridge Pianoforte
  • Prospects Trust
  • Kinderoo
  • GRP Grating UK
  • Talk Mortgage Broker

Questions worth asking.

The questions that come up on almost every first call. If yours isn't here, send it over and I'll give you a straight answer, without the sales talk.

How much does a website cost?
Websites start at £1,700 and online shops at £4,800, designed and built around your own words and photographs. If you'd rather I handled the research, the words and the photography as well, I quote that to the job, so you only pay for what you need. Each is a starting price, and yours is fixed in writing before any work begins.
How long does a project take?
Around four weeks from the discovery conversation to launch for a website, and around six for an online shop. The launch date goes in writing alongside the price before we start, and I plan the work back from it, so you can tell the people you answer to exactly when to expect it.
What does the discovery call involve, and how much do we have to do?
It begins with a free 30-minute call, and within two working days you'll have a written proposal you can forward. If we go ahead, the discovery conversation takes about 90 minutes: I ask about the business, who you want to reach and what the site needs to do, and the four weeks run from there. If I'm writing the words and arranging the photography, everything after that is a handful of sign-offs, so you never face a blank page or get chased for content.
What happens if you're ill or away?
A trusted associate is on call for anything urgent while I'm away. Your site never depends on my diary either: it runs on managed UK hosting with daily backups, and everything is in your name, so nothing rests on any one person, including me.
Can I update the site myself afterwards?
Yes. Every site is built on WordPress with a clear editor, and the handover includes a 30-minute training session and a written guide for the things you'll change most often, such as opening hours, prices, photographs and news. If you'd rather not touch it at all, the monthly partnerships include two or four hours of changes, made by me.
Do you work outside Cambridgeshire?
Yes. Most projects run remotely with calls on Zoom, and the proposal, the design approvals and the training all work just as well that way. If you're in Cambridgeshire there's also the option of meeting over coffee, which is a lovely way to begin when it's possible, and everyone receives exactly the same standard of work.
What's included after launch, and who makes the changes?
Care plans start at £87 a month for managed UK hosting, daily backups, security, updates, uptime monitoring, a clear written report and 90 minutes of content changes, with a £147 plan for online shops. If you'd rather never touch the site yourself, a monthly partnership from £275 a month includes up to two hours of changes made by me, or £495 with up to four hours and a quarterly review call. Changes never go to a support desk: you email me, I make them myself within the hours your plan includes, and anything larger is quoted in writing first.

Start with a conversation.

Book a 30-minute call, or send a few lines below about the business and what the website needs to do, and I'll reply the same day, Monday to Friday. There's no obligation either way.

I take on just two website or shop projects at a time, so each one has my full attention.

Tell me about your project

Your message comes straight to me, and your details are used only to reply to it, never added to a list or passed on.