It's a conversation. Not a megaphone.
Social media management in Ely, Cambridgeshire — local-first, voice-led, written by someone who treats your audience like the small, specific tribe they actually are. Better to be loved by a hundred people than ignored by a hundred thousand.
for almost any small business
Social media is a campfire. Not a billboard.
A short manifesto on why most small-business social media underperforms — and what changes when you start treating it as a relationship rather than a broadcast.
The follower count is vanity. The number that matters is the number of people who would actually miss you if you stopped posting tomorrow. For most small businesses, that's a few dozen. A few hundred is plenty. A few thousand is rare and remarkable. Anyone selling you the millions is selling you reach you can't convert.
A megaphone is what you reach for when you're standing in a stadium. A campfire is what you reach for when you're among friends. Social media is a campfire — small, warm, specific, attended by people who chose to be there. Posting like a stadium announcer in a campfire-shaped room is why most brands feel hollow online.
A voice that sounds like you is the only durable competitive advantage on a platform where everyone uses the same tools. Templates, AI, scheduling apps — they all level the playing field for everything except tone. A voice that is unmistakably yours can be copied, but never duplicated. So write like a person. To people. About a place.
And consistency, again, beats brilliance. A monthly post that arrives on schedule for two years builds a relationship; ten posts in week one followed by silence builds resentment. Pick a cadence you can sustain. Stick to it. The compounding only happens if you're still posting in month nine.
social media retainer
Three things you'll always get.
Three commitments on every retainer — the things that distinguish social media that earns its keep from social media that fills a content calendar and produces nothing else.
A voice that sounds like you.
The voice document is written first. Sample posts in your tone. The way you greet people. The kind of jokes you tell, the kind you don't. Every post is then written to that voice — by a human, not a template.
01A schedule that compounds.
Consistency over virality. A cadence we can sustain — typically 2–3 posts a week — published on the same days, in the same format, until the audience starts expecting you. Boring is, again, a feature.
02Local first.
Most small businesses don't need a national following. They need to win their high street, their county, their commute. We post about Ely, Cambridge, Newmarket — by name — because that's where your customers actually live.
03of every retainer
What's in the retainer.
A social media retainer from this studio is a complete operation — strategy, voice, content, scheduling, replies, and a monthly review of what's actually working. Pick one channel or three. We won't sell you a fourth you don't need.
starts compounding
Four steps. Then patience.
Social media is a long game played one post at a time. The first month is foundation. The second is rhythm. The third is when you stop having to think about it — because the cadence is doing the thinking for you.
Discover
Week 1An audit of your current channels, your audience, your tone, your competitors. We agree which channels are worth the investment — and which are politely ignored.
Voice
Week 2The voice document is written and signed off. Sample posts in your tone. We agree the kinds of content you're comfortable putting out, and the kinds you're not.
Run
Month 1 onwardsThe monthly cadence begins. Calendar published the last week of each month for the next. Posts scheduled, published, monitored. Replies handled on weekdays.
Adjust
Every 90 daysA 60-minute review of what's working, what's not, and what to test next. Cadence, format and tone are tuned based on real data — not what worked for someone else.
I would highly recommend Adam. We were looking for a website refresh and he came up with some great ideas and made the whole process very straightforward. Very happy with the new website.
Social media, plainly answered.
The questions every first call about social media starts with — including the ones about TikTok, going viral, and whether anyone is paying attention any more.
How much does social media management cost?+
Which platform should I be on?+
Will the posts actually sound like me?+
Do you use AI to write posts?+
Can you take my photos too?+
What about going viral?+
Let's have a conversation.
Twenty minutes on Calendly — no obligation. Or send a message and I'll come back the same day, Monday to Friday.
One small ask — the call works best when you've a real project in mind, so we can make the most of the twenty minutes. Same-day reply, Monday to Friday — I look forward to it.