Get found by the people already searching for what you do.

I’ve been doing SEO alongside web design since 2001, so the audit comes from someone who has built the sites as well as ranked them. One person does the work, you own everything, and the report arrives on the first working day of every month.

Book a 30-minute call Email me
  • SEO from £450 a month
  • Most land between £450 and £1,500
  • No setup fee
  • A fixed monthly price, in writing, before any work begins. The first three months are a minimum term; after that it rolls monthly.

Seven things, every month, all done by me.

SEO is a habit rather than a one-off fix, so the monthly price covers the technical side, the words and the local work together, and you can see all of it in the report. If your site needs fixing before any of this makes sense, I’ll say so first.

  1. An honest audit first

    Before anything else

    Technical health, the pages, the links and the local listings: what is broken, what is average and what is already working for you, in plain English with the priorities in order.

  2. Technical housekeeping

    Month one, then every month

    Site speed, crawl errors, sitemaps, schema and redirects. The plumbing has to work before anything else pays off, and most sites I see have something quietly broken here.

  3. Keyword research

    Month one, revisited every quarter

    A map of what your customers actually type, including the long, specific searches with fewer people looking and a much better chance of them buying.

  4. On-page work

    Every month, a few pages at a time

    Titles, descriptions, headings, internal links and image text, edited carefully so the pages read well and match the searches. Rewrites only where they earn their place.

  5. Local SEO and your Google Business Profile

    Month one onwards

    Your profile set up properly, citations across UK directories, review prompts, local schema and location pages where they make sense. For most local businesses this is the biggest lever, and the one most often left alone.

  6. Content that earns its place

    One piece a month

    Usually a proper answer to a question your customers keep asking. Written to be read, which is also what ranks.

  7. A plain-English report

    The first working day of every month

    What changed, what stayed the same, where you rank and what comes next. Short enough to read with a coffee.

What search brought one shop in a year.

One retail client, November 2025 to October 2026, from its own order records.

£218,000of orders from people who searched, in twelve months.

A retail client of mine sells online across the UK, and I look after its search. The shop records where every order came from, so this is not an estimate: 1,282 paid orders, £218,350, from Google and the other search engines between 1 November 2025 and 31 October 2026. About £18,000 a month.

  1. £15.6k 1 from ChatGPT Nov
  2. £17.9k Dec
  3. £19.3k Jan
  4. £15.1k Feb
  5. £18.2k Mar
  6. £23.7k Apr
  7. £21.5k May
  8. £17.5k Jun
  9. £17.6k Jul
  10. £14.7k 1 from ChatGPT Aug
  11. £19.6k Sep
  12. £17.6k 2 from ChatGPT Oct
Paid orders from search each month, Google and the other search engines together. The teal marks are the shop’s first orders from ChatGPT: one in November 2025, one in August, two in October. Four orders and £401 so far, small today, and where search is going.

Google alone brought 1,111 of those orders, £191,000. Bing, DuckDuckGo, Brave and Yahoo brought the other 171.

Not counted. Another £406,000 of orders came from customers who typed the address or came back to a bookmark. Many of them will have found the shop through a search the first time, but the records can’t show that, so it isn’t in the figure.

The report, as it arrives on the first of the month.

Every client gets one. This is Grating Direct’s for September 2026, with the client’s figures blurred here: what was done, what moved and what comes next, in plain English, with the numbers that matter and none of the ones that don’t. The summary at the top takes about as long to read as a coffee.

The Grating Direct search report for September 2026, top to bottom

Twenty-five minutes apart, and two different games.

Ely

Won in the map results.

Most of the searches that matter are local ones: a plumber, a florist, somewhere to stay by the river. They are won in the map results, which means a properly set up Google Business Profile, consistent listings across the directories and reviews that keep coming, and most Ely businesses have never had any of that done properly. It is unglamorous work and it moves the needle within a few months.

Cambridge

Won on the page itself.

The same search has consultancies, spin-outs and national firms on the page, so a generic service page won’t cut through. The work there is specific pages for specific intents, content that answers the questions people in Cambridge are actually asking, and the technical housekeeping that keeps a bigger site fast. There is a separate page on web design in Cambridge if the site itself needs work first.

Either way it’s one person doing it: the same person who audits the site, writes the pages, sets up the tracking and sends you the report.

“Adam has proved himself to be an expert in SEO so that my website is visible to all my potential clients searching the internet. My website has excellent results on the first page of all relevant search engines.”
Alan Todd, business coach
“He is honest and trustworthy. His work on SEO on our site has improved our enquiry rate.”
Alan Marshall, Blue Line Sustainable Furniture

See the full portfolio

Four stages, from the audit to holding your ground.

A fixed monthly price and a written plan before any work starts. You always know what was done, what changed and what comes next.

The line above the stages is drawn to scale, so you can see where the time goes. Most sites see meaningful movement three to six months in.

  1. Audit

    Weeks 1 to 2

    Technical, on-page, links and local, all looked at properly. You get a written report and a priority list, so you can see what needs doing before you commit to a month of it.

  2. Fix

    Month 1

    Speed, schema, crawl errors, broken redirects, missing descriptions. Unglamorous work, and the point where a lot of sites get their first lift simply from being tidied up.

  3. Build

    Months 2 to 6

    Content, local listings, citations, reviews and internal links, month by month. We pick a small handful of searches that matter to you and earn the right to rank for them.

  4. Keep and grow

    Month 6 onwards

    Once you’re ranking, the job is to hold the position and widen it into the searches next door. The same monthly report throughout, and after the first three months it rolls monthly.

Questions worth asking.

The questions that come up on almost every first call about SEO. If yours isn’t here, send it across and I’ll answer plainly.

How much does SEO cost?
Most local businesses land between £450 and £1,500 a month. Where yours sits depends on how competitive your searches are and how much writing is needed. There is no setup fee, and the monthly price is fixed in writing before we start. The first three months are a minimum term, because that’s the least it takes to show anything real. After that it rolls monthly.
How long until I see results?
For a healthy site, three to six months for meaningful movement and six to twelve for the harder searches. Anyone promising page one in a few weeks is either guessing or gambling with your domain. The good part is that a position earned this way is hard to shift.
Do I have to be near Ely?
No. Most of my clients are in Cambridgeshire, around Ely, Cambridge and Newmarket, and plenty are elsewhere in the UK. Calls happen on Zoom and the report arrives by email. The work is the same wherever you are.
Will you build links?
Yes, real ones. Citations in UK directories, mentions from partners and trade press, and content that earns links because it’s useful. Nothing bought and nothing from link farms, because a bad link does more harm than no link at all.
Can you fix a Google penalty?
Usually, depending on the type. A manual penalty for spammy links needs a disavow file and a reconsideration request. A drop after an algorithm update needs diagnosing first. Either way, you get an honest assessment before any monthly work starts.
Would Google Ads be quicker?
Sometimes, and I run those too. Ads can bring enquiries within weeks, while SEO takes months and then keeps working without the spend. On the first call I’ll tell you which to back first, and sometimes the honest answer is to fix the website before either. There is a separate Google Ads page if you want the detail.

Tell me what you would like to be found for.

Thirty minutes on a call, or a few lines in the form. Tell me what you do, where you are and which searches matter to you. If I can help, I’ll say how and what it costs: a fixed monthly price, in writing. If your site needs fixing first, I’ll say that too.

Book a 30-minute call Email me

Tell me about your business.

A few lines is plenty: what you do, where your customers are, and which searches you would like to show up for. No jargon required. I read every message myself.

Your message comes straight to me, and your details are used only to reply to it, never added to a list or passed on.