Marketing that brings the right customers back, month after month.
A written plan you sign off, then a monthly rhythm: a useful piece of content, an email people open, ads only where they earn their place, and a short report on the first working day of every month. One person plans it, writes it, ships it and answers your email. Your accounts, your lists, your data.
- Retainers from £750 a month
- Several channels, up to £2,500 a month
- Ad spend at cost, no markup
- 30 days’ notice either way, and you keep the plan, the calendar, the lists and the accounts if you leave.
A year of it, drawn as it runs.
The first month is the slowest. By the third you can feel it. By the sixth, so can your competitors.
Marketing is a habit rather than a campaign. The first six weeks get the foundations right; after that it is the same good work, on schedule, for as long as it keeps paying. This is what a year on a retainer looks like, strand by strand.
Which strands you need depends on the business. I’ll not sell you a channel you don’t need, and the plan says which ones you do.
Month one is mostly listening. What you sell, who buys it, where they spend their time and who you’re up against, turned into a written plan for the next twelve months that you sign off before anything is published.
The review is the point of the rhythm. We look at the numbers and at what has changed in your business, keep what is working, drop what is not, and pick the next thing to try. Nothing runs on autopilot for more than ninety days.
A whole marketing operation, run by one person, sized to your business.
Strategy, content, email, ads, the numbers, and the meeting where we decide what to do next. You pick the parts that fit.
A written plan
Weeks 1 to 2, reviewed every quarter
Who you’re for, what you stand for, what you sell and what you do not, and the small handful of channels you can win on.
Content that earns its place
One piece a month
One useful long-form piece a month, usually answering a real question your customers ask. Written to be read and shared, not stuffed with keywords.
Email marketing
Monthly, from month two
Monthly emails people actually open, plus list growth and simple automation. Mailchimp, Klaviyo or Kit, whichever fits how you work.
Paid ads, when they make sense
Only where the sums work
Google, Meta or LinkedIn ads when there’s something genuinely worth paying to put in front of people. Tested small first, scaled only when the numbers hold. Spend at cost, no markup. There is a separate Google Ads page if that is all you need.
The numbers, joined up
First working day of every month
Analytics, Search Console and ad platform data pulled together into one short report: what changed, what worked, what to do next.
A review every quarter
Every 90 days
Ninety minutes, every three months. We look at the numbers and what has changed in your business, keep what is working, drop what is not, and pick the next thing to try.
Most marketing is beautifully shot and says nothing.
Getting the words right first is the actual work, and a website is where the marketing sends people. When the same person builds both, the two pull in the same direction from day one. Two businesses where that happened:
“He came up with some great ideas and made the whole process very straightforward.”
Cost, timing, and why agencies so often disappoint.
The questions that start most first calls about marketing.
How much should a small business spend on marketing?
How long until I see results?
Do you do social media?
Will you run my Google Ads or Meta ads?
Why one person rather than an agency?
Can I leave?
Tell me what you’re trying to grow.
Thirty minutes on a call, or a few lines in the form. Tell me what you sell, who you want more of and what you have tried. If I can help I’ll say how and what it costs, in writing. If I’m not the right fit I’ll say that too.