Google Ads that reach people already searching for what you do.
Tried ads before and watched the money go? I run campaigns inside your own Google Ads account, so the spend goes straight to Google with no markup. Management from £450 a month, starting with a 30-minute call and a look at any account you already have.
Management from £450/mo Ad spend at cost, paid to Google Six Google certifications, from Search and Shopping to Analytics A flat fee, in writing, whatever you spend on the ads themselves.
A real client account, seven days140 clicks for £209, paid direct to Google
- Spend goes through your account, direct to Google.
- A flat fee for the work, whatever you spend.
- If it stops paying, I say so before the next invoice.
What my Google certifications mean for you.
Each one is an exam set by Google and passed again every year, so they show how Google Ads works now rather than how it used to. Here’s what each of them means for the business paying for the ads.
Tap any badge to check it on Google’s Skillshop.
Ads for the searches that bring in work
Google Ads Search. Campaigns built around what your customers actually type, with a proper list of searches to exclude, so you stop paying for clicks from people who were never going to buy.
Automation with someone watching it
AI-Powered Performance Ads. Performance Max and Google’s other AI-driven campaigns can find customers across Search, YouTube, Gmail and Maps, but left to their own devices they’ll happily spend your budget on the wrong things. I give them the right signals and keep an eye on what they do with your money.
Products in front of the right shoppers
AI-Powered Shopping ads. For online shops, product titles, categories and prices set up properly in Merchant Center, so the right item appears for the right search and nothing gets left out of your ads by accident.
Numbers you can trust
Google Ads Measurement. Conversion tracking that counts real sales and enquiries rather than page views. Google’s bidding learns from whatever it’s told success looks like, so this is the part that decides where your budget goes, and it’s why your monthly report means something.
A website that improves as well
Google Analytics. Set up so you can see where visitors come from, what they do and where they give up. Because I build websites too, that tells us which pages to improve, so the site and the ads get better together.
Room to grow
Search Ads 360. Google’s platform for larger advertisers who run search ads on Google, Microsoft Advertising and other engines from one place. If your business grows into that, you won’t need to find someone new.
What the £450 a month covers.
Everything from the first look at the account to the monthly tidy-up. The ad spend itself is separate: it goes to Google, at cost, from your own card.
Most small businesses spend between £500 and £2,000 a month on the ads themselves.
Account audit and setup
A proper look at the account you have, or a clean build if you have none: conversion tracking, audience signals, negative keywords, structure. Most accounts I inherit have two or three leaks costing real money every month.
A campaign plan
Which products or services to advertise and which to leave to SEO, what to bid on, what to exclude, and where the sums genuinely work. Agreed with you before anything goes live.
Ad copy and extensions
Search ads written for the person searching, with sitelinks, callouts, location and call extensions where they help. Tested, rotated and improved as the data comes in.
Landing page advice
A good ad sent to a poor page is the most expensive way to fail. You get plain recommendations for the page the ads land on, or a new page built at my usual web design rate.
Conversion tracking
Calls, forms and purchases tracked properly and attributed to the right campaign, so “is this working?” has an actual answer.
Monthly optimisation and report
Bids, negatives, search-term reviews and budget moved from what is quiet to what is busy. Then a plain-English report on the first working day of the month: what changed, what worked, what is next.
A month to get the account right, then steady hands.
Ads pay back faster than SEO. The first month is about getting the account into shape; after that it’s careful, repeatable optimisation and an honest review every quarter.
First meaningful numbers usually arrive inside 30 days.
Audit
Week 1A look through the current account, or at who you’re up against if we are starting from scratch. You get a written summary and a priority list.
Build
Weeks 2 to 3Structure, campaigns, keywords, negatives, ad copy, extensions and conversion tracking. The unglamorous setup that makes the next year’s numbers real.
Run
Month 1 onwardsSearch-term reviews, bid adjustments, new negatives, ad rotation, and budget moved to the campaigns that are earning. Quiet and repeatable.
Review
Every 90 daysA strategy review rather than a dashboard. We look at the numbers and at what has changed in your business, back what is working and decide what to test next.
Ads, plainly answered.
The questions that come up on almost every first call about paid ads, including the awkward ones about minimum spend, markups and when ads are the wrong lever.
How much should I spend on Google Ads?
Do you take a cut of the ad spend?
Are you Google Ads certified?
Just Google, or Meta and LinkedIn too?
How quickly will I see results?
What if the campaigns are not working?
Can I leave?
Tell me what’s going on.
Thirty minutes on a call, or a few lines in the form. Tell me what you sell, whether there’s an account already, and roughly what you could spend each month. If ads make sense for you I’ll say how and what it costs, in writing. If they don’t, I’ll say that too.