Lord Knows recently had the privilege to work with Coco Skincare, a startup beauty salon based in Kigali, Rwanda. The salon was a new entrant in the market, and they needed a strong brand identity and website to launch their business successfully.
Our team started the project by conducting thorough research and analysis of the target audience, competition, and industry trends. We then developed a brand strategy that would differentiate the salon from the competitors and resonate with the target audience.
The brand strategy focused on highlighting the unique features of the salon, such as the use of natural and organic products and personalized services. We developed a brand identity that reflected the salon’s values and style, with warm and welcoming colours, a modern logo, and a minimalist design.
Next, we designed a website that was user-friendly and aesthetically pleasing, with a focus on showcasing the salon’s services and products. We incorporated high-quality visuals and created a seamless user experience to help visitors navigate the website easily.
To ensure the website had maximum impact, we also implemented SEO strategies to improve the salon’s online visibility and attract potential customers. This included optimising the website’s content for relevant keywords, building backlinks, and improving the site’s loading speed.
The results of the rebranding and website redesign were impressive. The salon was able to launch successfully and attract a steady stream of customers within the first month of opening. The website received positive feedback from visitors, with an average time spent on the site of 3 minutes and a low bounce rate of 30%.
The salon’s owner, Claudine, was thrilled with the results and appreciated our team’s dedication to delivering a high-quality project within the budget and timeline.
Overall, we were proud to have helped Coco Skincare launch successfully and establish a strong brand identity in the market. Our team’s commitment to delivering a project that exceeded the client’s expectations is a testament to our expertise in branding and web design.
