Reco Heart: most of the work wasn’t the shop
Nobody goes shopping for a post-surgery bra. So most of this rebuild went into the parts that aren't the shop: a route through each operation, a recovery hub arranged by…
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Coach You: a coaching website built to create clarity and momentum
How I turned Jill McCulloch’s decades of coaching and business experience into a confident, human website that helps the right visitor recognise themselves—and take a clear next step. Client: Coach…
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Local SEO for Cambridge Businesses: A Plain-English Guide
Local SEO is the dark art most Cambridge small businesses get sold by agencies but never really understand. So before you sign up for £400 a month with someone who’ll…
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How to Get Your Business Into Google’s AI Answers
SEO & AI How to Get Your Business Into Google’s AI Answers Google now writes an answer at the top of the page before the usual links. Here is how…
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Working at the Ely Work Collective
Today, as my fiancée was working from home and Eric had a dog sitter, I decided to venture out into the world like a proper professional. Ely Work Collective, a…
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WordPress 7 Now Talks to Claude and ChatGPT. Here’s What That Means for Your Business.
WordPress 7 introduces built-in AI connectivity, letting your site link directly to Claude, ChatGPT, or Gemini through a single setup called Connectors. Instead of juggling multiple plugins and subscriptions, one…
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How a friend’s 5-year-old’s birthday party became an iOS app: building GiftSnap
The story of GiftSnap — the AI thank-you note app for parents, built solo in Ely, Cambridgeshire. The idea, the tech stack, the 7 Apple rejections, and what shipping a…
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Logo & Branding: Greenshoots Photography – Cambridge Headshot Studio
Greenshoots Photography is a headshot and portrait studio based in Cambridge, and when they approached me they had a clear vision: they wanted a brand that felt creative and personal,…
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Logo & Branding: Jill McCulloch – Public Speaker Coach
One of the things I enjoy most about logo design is finding the detail that makes a brand feel personal — something that goes beyond just looking nice and actually…
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The Slippery Slope of Scope Creep: Tales from a Web Designer
Have you ever started a simple project that somehow snowballed into something massive? As a web designer and SEO expert, I’ve been down that rabbit hole more times than I’d…
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The Importance of Responsive Web Design for SEO Success
In the ever-evolving digital landscape, having a website that not only looks appealing but also functions seamlessly across all devices is crucial. For businesses in Cambridge aiming to enhance their…
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Pricing a Website Project
Pricing projects is one of the toughest challenges when running a digital agency or freelancing as a web designer. It’s a frequent topic of conversation in my Agency Academy. Three…
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How to Improve Your Local SEO in Cambridgeshire
If you’re a business owner in Cambridgeshire, you know how important it is to attract local customers. One of the most effective ways to do this is through local SEO…
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Free vs Professional Websites: Is the Price Worth It?
As a new business creating a website, one of the first decisions you’ll need to make is whether to use a free platform or hire a professional web designer. While…
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Elevate Your Ely Business: The Power of Web Design and SEO
In today’s digital age, having a strong online presence is essential for businesses of all sizes. Whether you’re a small local shop or a larger enterprise, a well-designed website and…
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The Importance of Alt Tags in SEO: What They Are and Why You Need Them
When it comes to optimising your website for search engines, every little detail counts. One often overlooked yet crucial aspect of SEO is using alt tags for images. Alt tags,…
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Understanding SEO: A Beginner’s Guide
In today’s digital age, a robust online presence is essential for any business to succeed. Search Engine Optimisation (SEO) is a fundamental part of this presence. But what exactly is…
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Discovering the Future with Apple Vision Pro: 30-Minute In-Store Demonstration
Earlier today, I was lucky enough to have a 30-minute demonstration of the new Apple Vision Pro with George, the Apple Genius, at the Apple store in Cambridge. This demonstration…
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The Importance of Regular SEO Audits for Small Businesses
Staying competitive online is crucial for small businesses, and Search Engine Optimisation (SEO) is a vital part of that strategy. Conducting regular SEO audits helps ensure your website remains optimised…
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Interactive Parking Maps for Websites
Recently, I completed a website for The Old Warehouse in Ely. The Old Warehouse is a block of short-term accommodation apartments. Ely is a fantastic city for free parking unless…
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Time to Say Goodbye – The Off-Boarding Experience
First of all, I apologise for the lousy photo. An explanation for this can be found in my blog post about AI images. I recently tried to unsubscribe from a…
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Why Does AI Think Bald Men Should be Heavily Tattooed?
I needed an image for a blog post about having difficulty unsubscribing from a service. I decided to make the man in the photo look a bit like me, so…
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Logo Design Process for The Old Warehouse
I recently created a new logo for The Old Warehouse in Ely. The Old Warehouse is a group of apartments offering accommodation in the centre of Ely. The first step…
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Mastering SEO with Lord Knows: Elevate Your Website’s Rank and Visibility
This article emphasises the importance of Search Engine Optimisation (SEO) in increasing a website’s visibility. It explores various elements, including using keywords, enhancing visibility through technical SEO measures, increasing site…
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Does AI Generated Content Harm Your SEO?
AI-generated content can have both positive and negative impacts on SEO, depending on how it’s used: Positive Impacts of AI Generated Content on Your SEO Efficiency and Scalability AI can…
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Pay Monthly Websites for Businesses and Residents of Littleport
Last year I moved to Littleport just North of Ely in Cambridgeshire (not the Cardiff one I discovered whilst looking on Gumtree for a sideboard). I currently work with Littleport…
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Tis the Season for Swift Websites: Unraveling the Psychology Behind Christmas Web Launches
As a web designer, I’ve noticed a fascinating phenomenon at this time of year – a surge in clients during October and November who express an urgent desire to have…
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Do I need a website for my business?
Today, we’re addressing the question: “Do I need a website for my business?” You might be aware of the importance of websites but believe they’re optional for your specific type…
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Does Google punish plagiarised content?
In the digital age, content creation and distribution have become the backbone of the online world. As a result, protecting intellectual property and promoting originality has become paramount. Plagiarism, the…
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The Impact of AI on Web Designers
In the fast-evolving world of technology, artificial intelligence (AI) has emerged as a game-changer in various industries. Its profound impact on automation, efficiency, and user experience is undeniable. As AI…
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Are Impressions a Good way of Measuring SEO?
While impressions can provide some insights into the visibility and reach of your website in search results, they are not necessarily the best or most comprehensive way to measure the…
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My First Try of Photshop’s New AI Features
My First ‘Tinker’ With the New Adobe Photoshop AI Features on the Latest Beta Version. I’ve just downloaded the new Photoshop Beta version that comes with some exciting new AI…
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Harnessing the Power of Local SEO: Boost Your Business’s Visibility and Reach
In an increasingly digital world, local businesses face the challenge of standing out among competitors in their area. This is where Local SEO (Search Engine Optimisation) comes into play. By…
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The Lengths We Go To For SEO.
The ideal lengths of meta titles, meta descriptions, page titles, and page content for SEO can vary, but here are some general guidelines to consider: Meta Titles Meta titles, also…
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Beyond Appearance: Why Hiring a Professional Web Agency is Crucial for Business Success
In today’s digital age, having a website is a necessity for businesses to establish an online presence. With numerous tools and platforms available, it may seem tempting for anyone to…
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You Should be Blogging for SEO Success
In today’s digital landscape, having a strong online presence is essential for businesses looking to thrive in the highly competitive marketplace. When it comes to improving your website’s visibility and…
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What Makes a Good Website?
A good website is a powerful tool that can engage visitors, convey your brand message effectively, and drive desired actions. While the specific requirements may vary based on the nature…
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Scope Creep on Website Projects: Taming the Ever-Expanding Beast
In the realm of website development, projects can sometimes take on their own life. What starts as a seemingly simple endeavour can quickly escalate into a tangled web of features,…
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How do I Get New Clients via LinkedIn?
LinkedIn is a powerful social media platform for B2B businesses, including digital marketing agencies. With over 740 million members, LinkedIn is an excellent tool for networking and finding new clients.…
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How will Using AI for Copywriting and Creating Blog Posts Impact on SEO in the Future?
AI for copywriting and blogs has the potential to significantly impact SEO (search engine optimisation) in the future. Here are some ways AI-powered copywriting can affect SEO: Advantages of AI-powered…
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Blocking Annoying Spam Emails and Improving Productivity
Email has become an indispensable tool for communication in our daily lives. Unfortunately, spam has become a constant annoyance with the widespread use of email. Spam emails not only waste…
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SEO Cambridge
SEO for Cambridge businesses, without the agency theatre If you have been searching for SEO in Cambridge, you will have noticed the pattern: big promises, vague deliverables and a retainer…
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What are the Benefits of Using WordPress for my Website?
WordPress is a popular content management system that powers over 40% of websites on the internet. It’s a versatile platform that can be used for everything from personal blogs to…
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How to Give Your Web Designer Useful Feedback
Giving feedback to your web designer can be a challenging task. It’s important to be clear and concise in your feedback so that your designer can understand your vision and…
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What are the Benefits of Good SEO (Search Engine Optimisation) for a Small Business?
Having a website with good SEO (search engine optimisation) can provide several benefits to a small business, including: Increased visibility: Good SEO practices can help a small business website rank…
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Web Hosting (Slight) Price Increase
As a website owner, I know that keeping my prices competitive and affordable for my customers is of utmost importance. That is why it is not easy to inform you…
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Taking Over an Existing Website
Taking over an existing website can be a daunting task, especially if you’re not familiar with the site’s design, structure, and content. However, with careful planning and a strategic approach,…
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The Advantages of a Blog Over Social Media
In today’s digital age, many businesses and individuals are using social media to connect with their audience and share their ideas. While social media platforms offer a lot of benefits,…
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Why Should I Write Regular Blog Posts?
Blogging is an excellent way to share your thoughts, ideas, and expertise with the world. Whether you are a business owner, a professional, or just someone with a passion for…
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Advantages of Using SVG Graphics Over PNGs on Your Website
Scalable Vector Graphics (SVG) are becoming increasingly popular for web designers and developers when creating website graphics. While PNG (Portable Network Graphics) has been the traditional choice for web graphics,…
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