When you attend a new business networking event for the first time, you will be introduced to many new people. Unless you are very fortunate, you probably won’t get any business in that meeting. If you return the next week, the next and the one after, you will gradually start to get to know people. Once they know, like and trust you, they are far more likely to help and recommend you to others or use your services themselves. It’s not instant, but with consistency over a long period of time, you can get great results.
I was driving to the market in Ely earlier, and it occurred to me that there are a lot of similarities between face-to-face networking and SEO.
When launching a brand-new website, Google doesn’t know anything about your company. The domain name is new, so it has no authority, no other sites link to you, and Google has not yet seen your content and how often you update the website. It takes a few months for Google to get to know and trust your site and then decide if it likes it or not. Once it gets to know you, if it likes what it sees, then you will get listed highly and start to see results. By placing a site at the top of the results page, Google is introducing and recommending you to its customers and wants to keep its fantastic reputation, so it won’t do anything to jeopardise that.
