An online shop your customers trust, and you actually own.
Built on WooCommerce, so the products, the customers and the data stay yours and no platform takes a slice of every sale. One person designs it, builds it, tests it with real orders and shows you round the admin before the first stranger pays.
- Online shops from £4,800
- First order in about six weeks
- 30 days of fixes, then care from £87 a month
- A fixed price and a launch date, both in writing before any work begins. Bring your own words and photographs, or have me handle them and I’ll quote that to the job.
Three shops: Reco Heart, Flora Laura Flowers and GRP Grating UK.
Everything a shop needs to take its first order, on one order.
Set out the way your own checkout will set out an order: the items, one fixed price, a delivery date.
Order summary
The complete online shop, as it goes in writing before any work begins
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Bespoke shop design
Storefront, product pages, basket and checkout, designed around your products and the people buying them, on the phone first because that is where most orders start.
Included -
Your products set up
Up to 50 products on a standard build, with categories, variations and the structured data that gets them into Google Shopping. Larger catalogues are quoted individually.
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Payments and checkout
Stripe, PayPal, Apple Pay and Google Pay, on a clean one-page checkout that keeps people moving to the end.
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Shipping and VAT
UK and international zones, weight or price based rules, Royal Mail, DPD or Parcelforce, and VAT handled automatically. All of it working on day one.
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Reviews, returns and delivery pages
Product reviews, a returns policy you can read in a minute, delivery information and the answers people want before they buy. Doubt is what empties baskets.
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Search built in
Product schema, a sitemap, fast pages, optimised images and internal links, so a long, specific search finds your shop rather than a marketplace.
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Order and basket emails
Order confirmations, shipping updates and abandoned-basket emails that look like your brand, connected to Mailchimp, Klaviyo or whatever you already use.
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Test orders before anyone else sees it
Real test orders, a refund, a return and a deliberate failure, all before launch, so the first stranger to hand over a card is not the first test.
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Training and a one-page guide
An hour walking through the admin, so you can add products, fulfil orders and refund a customer without a panic, plus a guide for the jobs that come up most.
Included -
Thirty days of fixes after launch
Anything that needs adjusting in the first month is on me. After that, most shops sit on a care plan from £87 a month.
Included
- Your words and photographs
- Bring your own, or have me handle them and I quote that to the job, so you only pay for what you need.
- Monthly platform fee
- None. The shop, the data and the customers are yours outright.
- Delivery
- The first live order, about six weeks after the first call. The date goes in writing alongside the price.
- Total
- from £4,800Fixed in writing before any work begins. If the scope changes, the new price is agreed in writing before the extra work happens.
If you sell something unusual, say so on the call. The interesting problems usually live in shipping and stock. Shop already live somewhere else? Email me the address and I’ll come back with a migration estimate, usually the same day.
Two shops, built the way yours would be.
A post-surgery bra and a florist in Ely: different customers, the same care over the details that earn their trust.
Reco Heart
A WooCommerce shop for a post-surgery bra, on a bespoke theme that replaced a page-builder template. A page for each operation, a proper sizing guide and VAT relief built into the checkout, because in a shop like this the details are what earn a customer’s trust.
Flora Laura Flowers
Website and online shop for a florist in Ely, with a flower trug where the basket would be, and a shop that looks like the flowers rather than like a plugin.
Visit the shop (opens in a new tab)
“I love the attention to detail he’s included in my website, like using a flower trug icon instead of a basket for the online shop.”
Six weeks to order no. 1.
Fixed price and launch date, both in writing before we start. A shop has more moving parts than a brochure site, so the build is longer and the testing more thorough.
The line is drawn to scale, from the first call to the first live order. Most small shops take theirs about six weeks after the discovery call.
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Discover and plan
Week 1
A free thirty-minute call about what you sell, how you ship it and how you take payment. Then a written proposal: the price, the launch date and what I’ll need from you. Sign it or sleep on it.
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Design and build
Weeks 2 to 5
Product pages, basket, checkout, account area and the emails, designed for the phone first and built against your real products. Then payments, shipping, VAT and search, with a check-in every week so you watch the shop appear rather than receive it in one final email.
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Test and launch
Week 6
Test orders, a refund, a return and a deliberate failure, before anyone else sees it. Then we go live together and the first order arrives.
Then order no. 1, and every one after it, lands in your inbox and in your own database, with nobody taking a slice.
Before you open the shop.
The questions that come up on almost every first call about an online shop, including the awkward ones about Shopify and what happens after launch. If yours isn’t here, send it across and I’ll answer plainly.
How much does an online shop cost?
Why WooCommerce rather than Shopify?
Can you move my existing shop across?
How long until I take my first order?
Do you handle the photography?
What happens after launch?
Tell me what you sell.
Thirty minutes on a call, or a few lines in the form. Tell me what you sell, where you sell it now and what is getting in the way. If I can help, I’ll say how and what it costs: a fixed price, in writing. If Shopify or a marketplace would serve you better, I’ll say that too.